Pricing

Priced so the answer is worth more than what you paid for it

Simple, honest pricing

Choose your plan

Start free. Lock in founding member pricing for as long as you stay subscribed.

What you unlock

The paid plans, in detail

Free gives you three full evaluations. Pro and Max turn a one-time answer into something that keeps working for you as the market moves.

Pro

Everything you need for one property

The full deep-dive dashboard, refreshed every month.

Unlimited evaluations
Run as many scenarios as you like on one property — renovate, sell, rent, or buy.
Monthly refreshes
Updated comparable sales, tax records, and mortgage rates, so the verdict moves with the market.
Full Decision Journal
Every verdict logged month by month, so you can see whether it still holds before you act.
Financial & ROI modeling
Return by project type, plus a financing calculator for your real monthly cost.
Market analysis & What-If builder
Choose which comps count, then test rate changes, holding periods, and vacancy.
Neighborhood analytics & report export
Local drivers and market momentum, with a formal report to share with co-buyers or lenders.

New Pro subscriptions include a 14-day full refund.

MaxMost complete

Every engine, across your whole portfolio

Everything in Pro, plus three exclusive engines and more properties.

Up to five properties
A portfolio-level view to compare decisions across all of them side by side.
Dynamic Renovation ROI Engine
Recoup rates adjusted for current material and labor cost movement, not a static average.
Automated Capital Decision Engine
Confidence-scored rent-vs-buy and sell-vs-rent recommendations from one set of assumptions.
Rate sensitivity tracking
How much your specific market moves for every 1% change in mortgage rates.
Nearby Match
Homes and apartments near you that fit your budget and criteria.
Quarterly deep-dive report & early access
A fuller written report each quarter, and new features before anyone else.

Founding member pricing stays locked in while you're subscribed.

Questions about the plans? Read the FAQ

Our thinking

Why we priced it this way

Advice for everyone

Good property advice has historically been reserved for people who could afford a financial advisor, or who happened to know someone in real estate willing to give it to them straight. Everyone else was left comparing contractor quotes on their own or trusting whichever agent picked up the phone first. We think that's backwards — the people making a single, high-stakes property decision are exactly the people who need this most, and they're the ones least likely to have a professional in their corner already.

Priced to be kept

That's the whole reason the Free tier exists with three real evaluations, not a watered-down demo. And it's why founding member pricing is locked in for as long as you stay subscribed — we'd rather build something people keep paying for because it's genuinely useful, month after month, than price it high and hope no one notices.

Built to stay with you

Persistence matters here too. A single evaluation is a snapshot; a decision like this deserves something that stays with you as the market shifts underneath it — checked in on monthly, not filed away and forgotten the week you got it.